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April 23 @ 8:00 AM - April 24 @ 5:00 PM

$795 – $995

ASQ Greater Houston

This 2-day program is approved for 1.4 REU’s.

We are excited to bring back Robin Lawton and Tony Belilovskiy for their leading edge, 2-day workshop, MASTERING 8 DIMENSIONS OF EXCELLENCE: How to Align Strategy, Culture, Customer Experience & Measures of Success.  Please join us April 23-24, 2019. REGISTER right away (at the bottom of page) as events fill up quickly.  Early Bird prices end April 3, 2019 and the price increases by $200.

This workshop provides a powerful, elegantly simple framework with new tools for dramatically improving organizational performance, customer success and cultural transformation.  The content integrates and transcends practices such as Lean Six Sigma, Voice of Customer, ISO 9001, Baldrige National Award Criteria and related methods.  Your award-winning instructor and best-selling author, Robin Lawton, uses an interactive, jargon-free style to deliver the innovative new mindset and tools that are perfectly suited to everyone in a knowledge-intensive enterprise. You will see significant results others have achieved rapidly, helping you apply insights and content to your own situation during the session. 

Change leaders like you have high expectations, a vision of the possible and urgency to engage others.  Join this stimulating and entertaining session for a pragmatic approach that will strengthen your ability to achieve strategic outcomes, and convert customers to fans. Create engaged employees who see their work as a calling, not a job.  Come with a team and leave with an action plan you can immediately begin to communicate and deploy. Get enlightened, inspired, and equipped for astounding results!

How would you feel to discover your car engine was only running on one or two of its eight cylinders?  Whether your “car” is an organization or a key initiative, you wouldn’t knowingly continue to drive it that way. This course will equip you to get all 8 cylinders working together like you never thought possible.


This workshop is for members of the C-suite, change leaders, initiative champions and their teams responsible for conceiving and executing top-flight performance improvement and innovation your colleagues, customers and employees will notice, love and emulate. Leaders from internal disciplines including quality management, human resources, IT, customer service, marketing, and supply management.


Bring your associates and apply the C3 principles to your own organization during the workshop.  This workshop is organized for team application and customized to your team’s unique context. We will call each person before the session to understand exactly what you are working to achieve and what you have done to this point. Your special background informs how we will deliver the material. The objective is to enable you to leave with insights, new tools and the enthusiastic clarity to execute to levels you never thought possible.  If you want others to be on the same wave length as you, ask them to join you.



Tony Belilovskiy is the director of the International Institute for Customer-Centered Leadership (IICCL), a strategic advisor and C3 project management trainer and facilitator.  His diverse expertise includes operational excellence, project management training and coaching, culture change management, engineering in metallurgy, ballistics, licensed clinician, healthcare administration, auditor, healthcare consulting, entrepreneurial business ownership, statistician and conference speaker.  Tony holds both Bachelors in Cardiopulmonary Sciences and Masters in Healthcare Management and Administration from Northeastern University in Boston, MA; Associates Degree in Metallurgy from Odessa Polytechnic Institute in Odessa, Ukraine. 

Your Workshop Leaders

Robin Lawton is an internationally recognized author, executive coach and expert in creating rapid strategic alignment between enterprise objectives and customer priorities.  Rob has directed strategic and operational improvement initiatives since 1985. He coined the term “customer-centered culture” with Creating a Customer-Centered Culture: Leadership in Quality, Innovation and Speed (1993).  His fourth book, published in 2017, is Mastering Excellence: A Leader’s Guide to Aligning Strategy, Culture, Customer Experience & Measures of Success.  Both books are 5-star rated at Amazon.  Thousands of leaders have used his powerful but easy-to-understand principles, strategies and tools to improve and measure service, knowledge work and customer satisfaction. 



This is the most clear and direct method of leadership improvement and quality management I have found.

Quentin Wilson

Director, Department of Revenue, Winner, 2000 Missouri State Baldrige Award (1st state agency in the country)

This system is one that can be effectively used by decision makers as well as every individual in the organization.  It is the most effective model I have seen in my 15 years in management.

David Leary

Director, Lawrence Livermore National Laboratory- winner, California State Performance Excellence Award

During my long career, I was one of the few people in the world to study under, and spend personal time with Dr. Edwards Deming, Peter Drucker, Joseph Juran, Philip Crosby, Russell Ackoff, Tom Peters and Michael Hammer.  In comparison to those giants of the past, Mr. Lawton is clearly in a comparable position to be today’s premier thinker and practitioner of quality as defined by customer satisfaction. He causes revolutionary new managerial thinking and decision-making.

Bruce E. Laviolette, Ph.D.

Corporate Director of Management Systems, Naval Air Systems Command


Mastering Excellence: A Leader’s Guide to Aligning Strategy, Culture, Customer Experience and Measures of Success

A Cultural IQ assessment revealing excellence strengths/needs in four key areas of leadership

Project criteria shown to increase satisfaction & workforce capacity, saving cost and time

How to measure the seemingly immeasurable

Tools to apply the new transformation system, unavailable elsewhere

8 Dimensions of Excellence framework that integrates and balances priorities related to initiatives, measures, strategy, operations and values

The method for connecting strategy to daily work, applicable to everyone 

The easy-to-apply framework showing where your current initiatives really focus and what actions will leverage them

An easy-to-understand method to uncover Voice of the Customer (what customers want)

The method for mapping, analyzing and improving any process by 90%


April 23 @ 8:00 AM
April 24 @ 5:00 PM
$795 – $995


ASQ Greater Houston


United Way Community Resource Center
50 Waugh Drive
Houston, TX 77007 United States
+ Google Map
(713) 685-2300


Unlimited available
ASQ Member$795.00
Unlimited available
Non-Member Individual$995.00