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C3 Project Decision Tree for Strategic Project Management


The purpose of C3 Strategic Project Management is to enable you to achieve innovative, high impact results when the solution is unknown. That happens when you can:

  • Adopt a new paradigm suited to achieving breakthrough thinking
  • Select the critical few issues for project focus
  • Define the problem so well it is half-solved
  • Remove ambiguity in approach, expectations, and definition of success
  • Avoid scope creep 
  • Enlist, engage, inspire, and equip executive sponsors and team members
  • Learn unconventional new tools that dramatically cut process time, complexity and cost
  • Uncover, understand, and satisfy the Voice of the Customer
  • Develop innovative solutions based on unimpeachable data
  • Align the solution with strategic intent, core values, operational needs, and customer priorities
  • Make a compelling proposal that elicits the sponsor’s YES, with reactions such as WOW! as results start flowing
  • Emulate award-winning organizations that have achieved significant and award-winning successes

The C3 Project Decision Tree supports your success.  It guides you through the C3 Strategic Project Management process by helping you make the right decisions at critical points.  The Decision Tree is linked to the C3 Project Tools and other reference materials for fast answers that make you look like the genius you always knew you were. Humility is included at no extra cost.

C3 Project Decision Tree

C3 Project Decision Tree guides you through the C3 Strategic Project Management process by helping you make decisions and determine possible directions.

Using the C3 Project Decision Tree

The C3 Project Decision Tree is intended to help users answer questions about any significant improvement project where the solution is unknown.   Typical such projects are those intended to improve customer satisfaction, product/service design, process simplification, time reduction, quality/rework, cost reduction, innovation and organizational performance.   It will answer C3-related questions including the following:

  • Which tool do I use when?
  • What question(s) does a tool answer?
  • Which tools can I skip?
  • What are the dependencies among tools?

Intended Users

This is suitable for anyone wishing to solve a business problem or pursue an opportunity for the benefit of customers, such as:

  1. Individuals with no prior knowledge of C3 concepts and practices but who want to determine whether or not specific C3 tools could be relevant.
  2. Individuals or teams who have completed workshops on C3 concepts and/or C3 project management.
  3. Those wanting to know which of the C3 publications and tools to use when several appear similar.
  4. Those wanting to know which C3 publications and tools are dependent on others.
  5. Those wanting to create a compelling, unimpeachable proposal to a sponsor or set of decision-makers so that the proposal has a high likelihood of being approved and successfully implemented.


The decision tree is arranged into several discrete rows, with related information shown vertically under each topic:

  • Topic
  • Questions with yes/no decision paths
  • Actions to take with “no” answers
  • C3 Deployment Phases

Tips on Usage

  • Referenced actions and tools with asterisks (in response to NO decisions) are required to demonstrate understanding of a key concept and ability to answer YES to the relevant decision tree question.
  • Tools and Leaders Actions are listed in the order to be completed.
  • When an asterisked tool is similar or identical to another tool or Leaders Action (LA), you have the option to use the one you prefer.
  • Tools or Leader’s Actions that are not asterisked are optional.
  • If or when the decision tree differs from other sources regarding the timing of using a particular C3 Tool, defer to the decision tree.

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