Customer-Centered Excellence Articles

Customer-Centered Excellence articles expand upon or illustrate topics covered in our books such as voice of the customer, customer experience, leadership, strategic planning, project management, etc. They are a great help in getting others on the same C3 wavelength with you. If you really want others to understand and act on an article, don’t just send it.

Ask the recipient(s) to do something with it:shutterstock_465124364

  • Ask readers to identify three (3) ideas in the article most relevant to your organization.
  • Schedule a meeting to discuss how the ideas could be acted on.
  • Note specific ideas that support or contrast with those of your current or past improvement initiative(s).