Robin Lawton Publications

My passion is to bring thought-leading ideas to leaders like you,
helping you rapidly achieve the highest levels of performance you can envision for your organization. 

Rob Lawton

Articles, Interviews, Successes & Methodology Reviews

The ‘Lemonade Lesson’ About Lost Opportunity

We’ve all heard the admonition to make lemonade when life throws us lemons. Turning adversity into opportunity has great personal appeal.

Acting on that idea in a systematic way when we are an organizational leader requires more than just good attitude. The first step starts with recognition of a pervasive problem that is so common it can seem invisible or trivial.

While it is true that poor service can end up as a YouTube clip that is treated as a one-off PR crisis, your everyday restaurant experience offers an example of pervasive opportunity, revealing another set of insights. Once you are seated and have a menu, the server will typically ask what you and your guests would like to drink. My preference is fresh lemonade, so I ask for that. Well over half the time, the server will tell me some version of, “We don’t have fresh lemonade.” So I calmly ask, “What part of the lemonade don’t we have?” At this point, the usual server looks momentarily like deer in the headlights. He or she was expecting me to simply make another, if less desirable, drink choice. Instead, the poor server is on the receiving end of a quiz and is unprepared to answer.

Read entire article on NEWSMAX

NEWSMAX CONTRIBUTOR Robin Lawton
Tuesday, 01 Aug 2017 09:18 AM

3 Ways To Make Company Priorities More Clear To Your Employees

Good communication is a key to success in any endeavor.

Yet in the business world there’s often the sort of “failure to communicate” referenced in the movie Cool Hand Luke. That failure in the movie resulted in the premature demise of the hero. In real life when leaders are unclear about their expectations, employees often muddle through blindly, work at cross-purposes or pursue unintended, unproductive directions. The result is poor organizational performance, if not an early obituary for the leader and his or her vision.

Ambiguity is pervasive in every organization but is rarely recognized and poorly remedied, keeping organizations from achieving success. For example, most business leaders will say their top priorities include service and customer satisfaction. Yet seeking improvement in those areas without being clear on what you mean by them is a fool’s errand.

To make the journey from ambiguity to clarity read the entire article on Young Upstarts, Voice of a New Generation

Young Upstarts Contributor Robin Lawton
Monday, July 25, 2017

A Customer-Centered Culture can Build and Restore a Company’s Reputation

How do you build a stellar reputation and create the best possible defense against a customer-experienced disaster? The solution is to create a customer-centered culture. Although this is one of the most complex and difficult tasks a leader has, there is a straightforward approach that gets eye-popping results fast.

Leaders eliminate ambiguity. Many leaders say customer satisfaction is among their firm’s highest priorities, but have no written customer satisfaction policy. They’ve got policies for hiring, money management, supplier selection and myriad other issues. With no policy for customer satisfaction, how important can it really be? Close that ambiguity gap now!

Don’t tell me what you value, show me what you measure. The hospitality industry offers a simple example of measurement ambiguity. The most important priority for business customers is a good night’s sleep. Good luck finding sleep questions on the customer survey. There are eight dimensions of enterprise excellence, but only four are generally defined and measured. Four more gaps to close. For more information, see 8 Dimensions of Excellence.

Read entire article on the NY Daily News

NY DAILY NEWS CONTRIBUTOR Robin Lawton
Monday, June 26, 2017, 5:30 PM

6 Ways To Make Sure Your Aims Reach A Far-Flung Workforce

Once you set a goal for your team, the next step is to ensure that it sinks in. People need to take it seriously.  That’s hard enough when your staff resides under the same roof. But it’s tougher if you oversee a far-flung workforce.  To communicate your goals to a global audience:  Link goals to themes. If your global audience understands the overriding themes that matter most to you and the organization, then show how your goal connects to the big picture.  Author of “Mastering Excellence,” Lawton cites three common themes: outcomes, products and processes. He urges leaders to tie a specific goal to one of those themes to “create a level of simplicity and consistency that clarifies your focus.  “Americans tend to maintain a business focus on things that’s independent of personal relationships,” said Robin Lawton, a consultant in Sarasota, Fla., who grew up in Latin America. “If you want people to accept your goals, you’ll limit your success unless you bond with them and learn what’s important to them.”  For Rob’s related blog see Goal Setting for Highly Effective Leaders.

Investor’s Business Daily

Morey Stettner interview with Robin Lawton – May 23, 2017

The 8 Dimensions of Excellence

What do customers want anyway?: A review of “The 8 Dimensions of Excellence” (Part 1)  Normally, a reviewer should be able to write their entire analysis of a Baldrige Resource Library article in one blog.  However, when it’s the case of Robin Lawton’s “The 8 Dimensions of Excellence” which is chock-full of lists, graphics, charts and more pastels than a “Miami Vice” rerun, I would do a disservice to the author and the reader if I limited it to just one 600+-word review. There’s just too much here.

What do customers want anyway?: A review of “The 8 Dimensions of Excellence” (Part 2)  It’s a common belief, borne out by experience, that no business is successful without some sort of planning. It may come in the form of a business plan or an outline or a list of goals. Whatever the form, some planning needs to be completed or else the business may never reach its potential or it may fail altogether.  Baldrige article author,  Robin Lawton, undertakes this issue and several other related ones in the second half of “The 8 Dimensions of Excellence”.

Baldrige Performance Excellence Program, Research Library 

Hampton Roads Section

American Society for Quality

Change Agent Presentation – June, 2016

Other PublicationsRob teaching under trees

Books include:

Additional Articles include:

Podcasts, Broadcasts & Print Interviews include:

Books referencing Mr. Lawton’s ideas and authored works include:

  • Beyond Strategic Vision, Effective Corporate Action with Hoshin Planning, M. Cowley, E. Domb
  • The Lean Extended Enterprise: Moving Beyond the Four Walls to Value Stream Excellence, T. Burton
  • Managing with the Wisdom of Love: Uncovering Virtue in People and Organizations, D. Marcic
  • The Kaizen Blitz: Accelerating Breakthroughs in Productivity and Performance, A. Laraia
  • The Performance Improvement Toolkit: The Guide to Knowledge Based Improvement, R. Gerst
  • ISO 9001:2000 Quality Management System Design, J. Schlickman
  • Tools to Create Great Corporate Strategies Using Insights from History and Science, Dudik & Dudik
  • We Don’t Make Widgets, K. Miller